With the advent of new technologies and an increase in the number of local searches, it’s vital to make your physical store visible online. Whether you own a startup or run an established company, adding your business to the business listing website offers a host of benefits. From brand building to connecting a wider audience, better website ranking, and getting more sales, listing your business online can take your brand from zero to the next level.
The best way to boost the online presence of your brand is by listing it on an authentic business listing website. There are many free business listing websites like Trusted Business Reviews where you can list your business without spending a single penny. All you need to do is provide adequate information about yourself and your business to easily get noticed by your target audience. This includes the company name, contact details, location, and other relevant information.
However, business owners often tend to make mistakes when listing their businesses online in hurry. A single mistake can result in the loss of potential customers and sales.
Keep reading the blog to know the 6 common mistakes to avoid when listing your business online.
1. Missing Information
When was the last time you checked your business information on a listing website? If it has been a while, there is a high chance that your listing could be missing vital information. However, skipping relevant business information is a big mistake, and your potential customers may not be able to reach you and may approach your competitors.
Make sure to double-check all the necessary information to ensure it is complete and accurate. Don’t miss out on all the important details like the company’s name, address, working hours, contact number, and website URLs.
2. Wrong Information
Providing wrong business information is actually worse than missing important details. For instance, in case you have changed your working hours and forgot to update the information on the business listing website, potential customers visiting your store during the old timing will surely get upset and disappointed while seeing your store closed.
Moreover, they may not even return and may leave negative feedback. So make sure to timely update company details everything from address to contact info, and working hours to keep your potential customers well informed.
3. No Business Photos
This is one of the most common mistakes people make when adding their business to business listing websites. Uploading business photos is often considered the least important. However, this can negatively impact your business down the road.
Make sure to upload high-quality and visually appealing pictures of your business. This includes inside and outside views of your store, and pictures with your customers and employees.
4. Not Including Business Category
One of the rookie mistakes to avoid is not adding your business category else you may have to experience low rankings. Make sure to add the right business category and secondary categories. Doing so will help customers know about your niche, specialty, and industry.
When choosing a category, make sure to pick the service or product that is highly searchable and can help you earn more customers and profit. For instance, if you run a salon, you may use a category like“hair salon” or “beauty salon” and may add secondary categories of your services like “makeup” or “hair cutting”.
Don’t add categories for services or products you don’t even offer. Doing so can disappoint your customers and hurt your rankings.
5. Not Considering Map Pins
Just like business photos, map pins are often ignored or most of the time they are in the wrong location.
For instance, if your business store is on the left side of the street and the pins are on the right side, this will not help potential customers. In fact, this will make them more confused and they may end up in the wrong spot.
Moreover, if your customers are unable to locate you, they may assume that your business is shut down and go to your competitor. Pinning your business location on the map is very important to help your customers find you easily and hassle-free.
6. Ignoring Customers’ Reviews
Customers’ reviews let businesses know how they are performing over a period of time. Moreover, reviews let businesses know whether or not customers are satisfied with their services or products.
Therefore, don’t make the mistake of ignoring the customers’ feedback.
In case you don’t reply to reviews, this will show you least care about your customers’ opinions.
Whether positive or negative, make sure you reply to the reviews. Doing so will boost customer engagement and build loyalty. In case you receive a positive review, make sure to appreciate it. However, some tips to reply to negative feedback are
- Apologize to the customer
- Improve customer service
- Try to solve a customer problem
- Provide a valid explanation
In The End…
Apart from the above, lying about your business and having duplicate business names are some of the common mistakes to avoid on a business listing website. If you have listed your business online, make sure to look for any of the above-mentioned issues to avoid negative consequences down the road.
Looking for a business listing website to market and promote your brand? Look no further than Trusted Business Reviews. It is one of the best free business listing websites where you can list businesses online for free. Log in or sign up now!